Gosh, I am reading a lot of books quickly. It must be the fact that I have to do so about 2 or 3 hours a day so I am getting into a good habit.
But here is the latest read.
I started it when I got the job at Suzuki to help me get into the salesman mindset. I have actually enjoyed this book very much. It truly is a book for car salesman though. However, there are principles in this book that I believe anyone can gain from. But isn’t that true for most things?
Anyways, this book has it all – being friends with your customers, selling yourself more than selling a product, good follow-up procedures, closing the sale, and promoting a word-of-mouth business.
But the best thing about the book is hearing how Joe Girard started selling more cars than anyone else. His first year he sold 267 cars, which is quite ridiculous if you think about our current economic situation. But by the time, he moved away from day-to-day sales, he was averaging 5 or 6 car sales a day. Unheard of. All in all, this book is a good motivator and an encouraging book. If you are in the sales business, this surely is a must read for you. If you are into the people business, this has some stuff that will benefit you.
**** of 5.
